Keywords are the driving force behind search engines. Incorporating a keyword in your domain name is essential to increase your chances of being found and appearing on search engine results pages.
Keyword-rich domains help you achieve higher rankings and increase your website’s click-through rate. However, choosing one can be challenging, especially if your business name is generic or already registered.
If you want to jumpstart your online presence, you can work with an SEO agency in Hong Kong to drive quick and quantifiable results. But if you’d like to learn things from scratch, this guide will tackle more about keyword domains and what to consider when choosing one.
What Are Keyword Domains?
A keyword domain name is a domain name that contains keywords relevant to your business and the products or services you sell. They affect how your website ranks on search engine results pages, so there are numerous considerations when creating a domain name for your website.
What to Consider When Choosing A Domain Name?
- Consider your location
If you are based in Hong Kong, having a .hk domain enables you to make your website easily accessible to customers within the country. You can also use the specific city, neighborhood, or street your business is located in since many searchers use location to refine the products or services they are interested in to find better results.
- Include your product or service type
Aside from your location, it would be great to include your specific product type or service in your domain name to help searchers understand what you sell.
- Avoid hyphens
When choosing a domain name, it would be best to avoid hyphens since they can be signs of spam domains, and it is not something you do not want your website to be associated with. Hyphenated domains also increase the likelihood of typos.
Double letters are also something to avoid because of typo tendencies. Typos lead to traffic loss, and users will likely end up at your competitors’ websites.
- Keep it short
While keywords are important in your domain name, going overboard with your domain length is something to avoid. Instead, making your domain name short yet memorable is the key because long domain names are not easy to remember.
It would be better to keep your domain name under 15 characters. Not to mention that long domain names are also prone to typos.
- Make it easy to pronounce and spell
You will never know when prospective consumers ask about your domain name in person. So it must be easy to share when speaking or writing.
Besides keeping it short, your domain name must be easy to understand and spell for any listener.
- Research your domain name
When you have finally chosen a perfect domain name, consider researching it before registering. This helps determine if a registered business is already using the same domain name.
Similar domain names may confuse users and, worse, could have severe legal implications that may cost you lots of money.
Final Thoughts
If this is your first time starting a website for your business, considering the six things mentioned above can help you build an excellent domain name that can significantly impact your SEO and search ranking.
Numerous domain names are being registered worldwide every day. Once you have selected a fitting domain name for your business, do not wait too long before someone else takes it.
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